![]() In many countries across certain industries, the government has imposed legislation that requires companies to conform and behave in a certain manner. ![]() top-level corporate culture Government legislation.the potential for competitive advantage.the type of industry in which they operate.But the key drivers for firms becoming more socially responsible are: There are numerous drivers in the marketplace that have encouraged larger companies to be more socially responsible, as discussed in more detail below. Why the shift to corporate social responsibility (CSR)? In the latter concept, companies seek to add value to the overall society and in the communities in which they operate. These textbooks highlight the transition from a marketing concept to what is known as a societal marketing concept. The overall concept is also reflected when marketing textbooks discussed the various marketing philosophies that have evolved over the last century or so. In various marketing textbooks, this concept is usually explored when discussing marketing ethics and the role of a company in the overall market place. In recent years, there has been a trend, particularly among large organizations, to adopt a more socially responsible approach to their business activities. ![]() Why are firms becoming more socially responsible?
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